August - September Visit 2009

In August I left for my first business trip to Tanzania ready to promote Tausi Shea Butter products to a new audience. Here is my diary of events:

11th Aug 2009: Left England for Tanzania. The journey went as planned. I arrived at Dar-es-Salaam at 10.45pm. I was met by relatives and friends.

13th Aug 2009: Visited Tanzania Food and Drug Authority (TFDA) office. This is a government regulatory body that has to pass any food and drugs (including cosmetics) in to the country to ensure its safety for public use. Tausi Signature Products were no exception to the rules.

14th Aug 2009: The consignment of Tausi Products arrived by cargo from England, I promptly cleared it having had the appropriate documentation from TFDA albeit after the weekend.

15th-16th Aug 2009: Enjoyed the weekend with family and friends, talking about shea butter and sharing the samples. They were amazed with the products.

17th Aug 2009: Unpacked the cargo, surprisingly it was all intact no spills, and no effect of the warm weather to the consistency of the cream. Started spreading the word about launching the products which was planned for 23rd Aug at the Peacock Hotel . Invitations were sent forthwith for this occasion.

18th Aug 2009: Leaflets were issued and Invitations were given, and as the word spread the products began to sell! Amazingly there was demand for the products at a rate exceeding expectations. The results were extremely encouraging.

23rd Aug 2009: Dar-es-Salaam Product Launch; the main venue for the launch was Peacock Hotel at the Millennium Towers Kijitonyama area. The attendance was good and the presentation was well received with enthusiasm by the crowd. Questions were invited from the crowd and live testimonies were the icing on the cake. Some products proved more popular than some e.g. Foot Smoothie, Face Cream, Face Cream Cleanser and Shea Body Unscented.

24th Aug 2009: A number of calls were made from people who had heard about the launch by those who attended and recommended the products. The selling of the popular products grew from strength to strength.

30th Aug 2009: Product launches in Morogoro (200 km) from Dar-es-Salaam the capital city of Tanzania.

1st Sept 2009: Product launches in Arusha the second largest city and a tourist destination.